The ViaMaggiore Z Plus is a new, non-studded tyre, designed specifically for harsh winters. The model is designed with special focus on high grip with road surface in all weather conditions. Such multipurposeness is achieved due to three-part asymmetric tread pattern made of innovative rubber compound with optimized polymer composition that preserves the tread flexibility at low temperatures. Winter silica, specially designed by the French company for this type of tyre, provides maximum snow and ice grip. The combination of tread elements enables good performance in constantly varying road conditions. The outer part of the tread provides grip on dry asphalt, the middle part- on ice, and the inner part - on snow. The lamellas design makes the tyre resistant to aquaplaning on wet asphalt, while tread blocks, connected by bridges, are like anti-skid chains on snow. The new tyre has improved shock absorption of lateral impacts and improved level of comfort due to use of new materials in carcass. The new tyre has following features: increased length of lamellas with sharper edges; increased stiffness of lateral blocks for better stability when cornering and lane changing. The ViaMaggiore Z Plus product line will include 16 tyre sizes with 15-18 inches rim diameter for passenger cars and SUVs.